Value Trumps Price Among Shoppers
That is the title of a recent article appearing on brandweek.com. In a recent blog I talked about the shortsightedness of over-reliance on cost cutting during these times of economic malaise. Let me...
View ArticleSix Sigma Marketing is Six Sigma Generation III
Quality Digest spent a couple of hours talking with Mikel Harry about what he calls Six Sigma Generation III. Harry explains it within an evolutionary context. “The first generation of Six Sigma was...
View ArticleCreating Market Order Out of Market Chaos
I was recently preparing for a podcast on customer identification with Joe Dager of Business 901. The focus of the podcast was on the best ways to identify different customer groups. During the...
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